MKTG 14th Edition by Charles Lamb (Author), Joe Hair (Author), Carl McDaniel (Author)
《MKTG：营销原理》第14版，作者：Charles Lamb (作者)、Joe Hair (作者)、Carl McDaniel (作者)
发行日期：2024 年 1 月 24 日
Lamb/Hair/McDaniel 的 MKTG 第 14 版展示了营销原则在现实场景中的实际应用。相关且及时的示例可帮助学生更好地理解和应用营销原则。用户友好的设计使浏览和理解关键概念变得容易。
通过将理论与现实情况联系起来，Lamb/Hair/McDaniel 的 MKTG 第 14 版弥合了课堂学习与现代营销行业之间的差距——帮助学生认识到营销的实用性并培养成功的基本技能。
电子版代找请联系：yefei147852
电子版代找请联系：yefei147852
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